TOM MORRISON
Logo design
This project focused on the creation of a bespoke logo for a voice and presence coach. The goal was to develop a visual identity that reflected the client’s calm confidence, clarity, and professionalism.
The process included concept development, visual exploration, and final artwork delivery. I began by researching the coaching industry and identifying key themes around voice, communication, and personal impact. From there, I developed a range of initial sketches and digital concepts exploring typography, symbolism, and tone.
The final logo combined clean, modern letterforms with subtle visual cues that suggested clarity, projection, and personal growth. It was delivered in multiple formats for use across print, digital, and presentation materials.
