Visual style development and creation of new guide: Autumn 2023
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Willis Owen sought a fresh approach for a new guide, aiming for a distinctive visual style featuring illustrations. I assisted in this project by exploring new concepts for both the cover and inside spreads whilst still maintaining the overall brand style.
Upon agreement on the preferred style, I completed the design and artwork process. The result was a thoughtfully designed PDF guide, aligning with Willis Owen's style and providing a visually compelling resource for their audience.
